iCheap Consulting and Research Services
The fundamental nature of marketing is in no doubt to get the word out about a business. Business owners build their own, unique brand for the product and service that they are to market in hope that this effort will increase their sales over time. Therefore, marketing will be useless if it doesn't serve its purpose of helping a business gain profit, hence a need for a marketing campaign that performs. By this we mean a marketing campaign comprised of relevant marketing research, adequate planning, and a well thought out marketing strategy, proper implementation of its management, performance monitoring, and marketing audit— the epitome of a complete and efficient marketing campaign that produces quality results.
iCheap Consulting and Research Services offers a complete solution to these marketing campaign needs. Equipped with relevant experience in each of these fields, the team offers no less than what a business could and should get from a marketing campaign that works. The secret recipe— transparency is the key— is now laid before your very eyes.
MARKETING RESEARCH
Contrary to what many may be influenced to believe, that marketing research is already a ‘fruitless’ pursuit, marketing research itself proves this notion wrong by continually amazing its believers with its power to dictate a market trend and separate a good marketing decision from what is not. This said; we are proud to introduce our very own set of marketing research approach. Below are our standards in performing our marketing research;
- Market Segmentation – You may find this step in our marketing research to be very similar to that of the procedure of our competitors, which further stresses the importance of this step in the overall process of a marketing research. Market segmentation refers to the process of how we qualify a product or a service’ most profitable market. This is done through a research which focus is on the needs, behavior, demographics, and psychographics, and media preferences of the customers who are under our ‘scrutiny’. The result of the research would be valuable in the next step of our marketing research.
- Positioning research – This step of our marketing research is all about doing what is ought to be done based on the available data. This step generally refers to the process of finding the most profitable market for the product or service and finding how and in which means should we attempt to reach them. In this pursuit, we look closely on the target market’s brand preferences and consumption level. We also provide our analysis on whether or not our chosen means for product or service marketing is viable and manageable from a seasoned salesperson’s point of view.
- Marketing campaign preparations – In this step, we bring in the entire team to contribute to the entire marketing campaign preparations. This is a critical aspect of this process as this allows us to determine if further research is necessary or if the gathered data is already enough for the team to be able to proceed to the actual marketing planning.
MARKETING PLANNING
Our approach to marketing planning is no sky rocket science. Our ‘base’ planning procedures start with a thorough analysis of the market, a study of the affectivity of the chosen media to be used to reach the market and finally, a set of guidelines to follow in the management of the planned marketing campaign. Marketing planning is not the exact marketing campaign, it is a draft— anything can be changed at any time provided that reasons are valid and are supported with research. This flexibility is what our clients love most in working with us. A detailed description of how our marketing planning works is available for discussion and review with a representative from our team of marketing experts. You can schedule an appointment here.
MARKETING STRATEGY
Now, a marketing campaign won’t be complete and effective without a strategy in place. After several researches on how to find your product or service most profitable market and how you can ‘most profitably’ reach them; after some careful planning to plot your research results into your company’s very own marketing campaign, comes the time to think of a marketing strategy that would allow you to reach your marketing goals in the most appropriate manner— in the manner that your business has dictated.
The question is: How can we help you develop your own marketing strategy
