One of the best tools that you can have in your marketing campaign is provided for free from Google. It will allow you to see where every dollar you have spent has gone. It is called Google Analytics. In order to get your page linked up with the Google program, you must install your tracking code. This is not as hard as it sounds. Check out the How to Install a tracking code article if you need some help in that department.
The first thing you will notice after you have your analytic running is a choice of options. This may look overwhelming at first but it really is quite simple. You will be able to choose from a variety of options such as where your traffic is coming from, what location, what keywords are bringing you the most traffic as well as how many visitors you are getting on a daily basis. This is where the back links will really come in handy. Under your dashboard you will see a pie chart and under this you will see something called your traffic sources. This will break down each and every visitor and how they came to find you site. Can you see why having a lot of quality back links is very important? It will even go further than that and show you what page they landed on as well as how long the average person spent on each page.
If you are wondering if your keywords are working for you, then this is also a great tool for you to use. Each of the keywords that you have chosen for your marketing campaign will be listed and will show you what the best performing keywords are. You will be able to choose from a daily , weekly or monthly view. This way, if you have some keywords that are not performing well, you can go ahead and get rid of them. Why waste your marketing dollars on something that is not working. It would be more cost efficient to place the money for the non performing keywords and up the amount you are spending on keywords that are performing as well.
The key components that make up the Google analytics are broken down into your dashboard, intelligence, visitors, traffic sources, content, goals and custom reporting. From each of these individual components you will be able to further break down the particular analysis you would like to see. The intelligence component is a new feature and still is in beta, but is designed to help monitor your campaign. You can choose to have it set up to alert you of certain events with your campaign on a daily or weekly, or monthly basis. The visitor component is a really neat tool and lets you see everything you need to know about the visitor on your site. You will be able to monitor if they are a first time visitor, if they are a frequent visitor, and the browsers and speed of the computers they are using. You can also see if they are finding your site via means of mobile apps.
The traffic source is usually what most people are concerned about. After all, you are paying to get your business out there and you need to be sure that your marketing dollars are being put to good use. You will also be able to see all of your traffic sources as well as well your ad's on Google are doing.
The content section will let you analyze what pages people are landing on as well as leaving on. This will come in handy if you want to try and experiment with different landing pages and see if this not only will increase your traffic but will also increase your sales.
Go ahead and experiment with all the different options. Remember, this is a quick overview and there is much more that Google Analytics can do for you and your business.
